Oct 20, 2022
Have you been stalling on raising your prices because you feel guilty about becoming inaccessible to all of those people who won’t be able to afford to work with you?
Do you feel bad about charging higher end rates because you know you desire to help lots and lots of people and charging lower rates seems to make sense but it’s not actually sustaining your business….?
Do you fear that raising your rates will lead to even less interest from new clients than you have currently?
Is your secret desire to charge super low rates and have your work impact the lives of thousands… or even millions of people?
I get it, I used to think I had to focus on helping people who were already wealthy to have a successful business which was not my true heart’s desire… until I discovered how I could have both the income AND the types of clients I truly desired.
Let’s talk about why there’s absolutely no need to be feeling guilty about charging rates that allow you and your business to thrive…
… and how raising your rates actually gives you MORE power to help even more people!
I can’t wait to dive into this conversation with you in this week’s Creative Magic Club Podcast Episode!!
- Do you ever catch yourself thinking “I shouldn’t charge too much because so many need my work” or “I Feel bad being exclusive” - me too!
- Here are a few solid reasons why you should never feel guilty for raising your prices
- Just because you charge higher rates DOES NOT preclude you from helping people who can’t afford to work with you - this is why I love the kind of business model that relies on free content marketing that involves sharing valuable supportive content on social media, running free workshops and events and consistently offering tons of value thats accessible to anyone with an internet connection - completely free of charge. Time, energy & money we put into this - is covered by our premium pricing. Reality check: You can’t afford to give away valuable free content AND charge super low rates when youre in the beginning stages of your business UNLESS you have another income stream supporting you already! Plus you can make scholarships, low cost or sliding scale offers available where it feels good to do so - like in scalable offers such as group programs. So don’t use leaving people behind as an excuse to not create premium priced offers just because the truth is you’re scared to raise your prices. Create the business model that works for you and that supports you to do your work in the way that allows you to do ALL the things you desire to do!
- You CAN charge super low rates and serve thousands or even millions of people, but here’s the thing, you have to build your audience first… this is a skill, an art and a big time, money and resources investment - whether you do this organically through your own hard work or by hiring a team, or you use paid advertising to grow your reach. Audience building takes consistent work and it doesn't come for free. You have to start somewhere and signing a few clients at higher rates is a much faster and easier way to get your business off the ground and start to build resources and experience to be able to reach those bigger audience goals even sooner.
- Your price isn’t the issue. There’s actually not that much difference between a few thousand dollars and ten thousand dollars plus. If you’re not feeling confident to raise your prices it’s most likely because you’re not quite clear enough on the value you’re offer delivers, who exactly it helps and WHY what you’ve chosen to support them with is so valuable. Because when YOU’re clear on these things, it’s so much easier to feel really excited to offer these kinds of opportunities to deeply support people to create real transformation in their lives, and when you can confidently communicate that - the person who’s ready for that transformation will prioritize making the funds available to make it happen. I invested waaaay before I could technically “afford it” I put investments on credit cards, I saved, I cut back on spending in other areas of my life and I prioritized the money I was already creating to make those opportunities available to me - even when I was super broke. And before I was able to make higher level investments possible I benefited from lower priced programs and free content until I was ready to get the level of support I really wanted. So don’t rob your dream clients out there of the opportunity to change their lives and commit to their transformation with a higher level investment - that will actually allow you to show up at even higher levels for them in a business that truly supports your life and work.
- Here’s a reminder for you that your client pricing isn’t just covering the time you spend working to support them, it’s covering all the costs of running your business that allows you to be available to do this work with them in the first place - including all of the investments you have made and continue to make in yourself, your skills and your expertise, the costs of running your life in your home in your city that allow you to show up and do your best work, the time energy and costs required to connect to new networks, to market and sell your offers and attract new clients, your bookkeeping and accounting, your mental health and physical wellness - your business should adequately provide for all of these things - and if it doesn't strategic changes need to be made. And thats your responsibility as the CEO.
- Remember - how you do business is your choice, the standards you set and what you’re willing to settle for is your choice, and you have so so so much potential to impact so many lives when you make powerful strategic choices that not only support you, but allow you to grow quickly and impact the lives you’re here to help sooner.
- So PLEASE don’t let your money baggage or fear of raising your rates hold you back from making the impact you were born to make!! More people need your work and you DESERVE to have and are CAPABLE of creating the resources that allow you to thrive.
- Plus remember theres so much more good you can do when you have extra money to play with than when you’re tired, overworked, undersupported and underpaid. Like creating job opportunities for the people you hire to support your business, like donating to causes you care about, and contributing your extra money time and resources to others in the communities you care most about.
- Give yourself permission to be abundantly paid
I’ve created a special free downloadable resource to support you to start making more money and sales in your business starting today - it’s called The Cash Injection Ritual and you can download it at my website withsarahmac.com under the freebies tab or in the show notes below.
Now, If you know you’ve got some money stuff to work through and you’re ready to dive in and do it with my support, I’m excited to announce I’ll be running a live round of my 12 week money mindset coaching program, Create Money the Fun Way, and opening the doors to enroll very soon! Over 12 weeks of money mindset training and coaching calls, you’ll do the reprograming work to Ditch the money guilt, finally feel deeply deserving of earning 6-figures in your soul work and begin taking the different actions that will make that happen starting now.
You can get on the waitlist for exclusive access to early bird bonuses over at withsarahmac.com/create-money/